More clicks for the same Shopping budget.
With RocketFeed CSS, your Shopping ads run through a CSS partner instead of Google CSS. Up to 20% cheaper clicks – Merchant Center and your campaigns stay as they are.
RocketFeed CSS is a separate service. It is not part of the feed-management plans and works without the app. Both can be combined.
What changes, and what doesn’t.
Every Shopping ad in the EU runs through a Comparison Shopping Service. The default is Google CSS, which keeps a margin from your bid. With RocketFeed CSS, your full bid goes into the auction.
Merchant Center and feed
Your account, feed and product data stay exactly as they are.
The sender of your ads
Your Shopping ads run through RocketFeed CSS instead of Google CSS.
Your campaigns
You keep managing bids, budgets and campaigns yourself in Google Ads.
Background: in 2017 the European Commission ruled that Google must not favour its own comparison shopping service in Shopping ads. Since then, Shopping ads can also run through CSS partners such as RocketFeed CSS.
What you save.
Work it out with your monthly budget. With Google CSS part of your bid goes to the margin; RocketFeed CSS costs €19.90 per month.
Savings per month
–– per yearWhy RocketFeed CSS.
One price for every market, personal support and no long commitment.
All 21 EU countries included
One price for every CSS market. You run Shopping ads in every country at no extra cost.
Experts at your side
Direct contact with Google Shopping specialists who know your setup and handle the switch for you.
No long commitment
Cancel monthly on the monthly plan. And you can switch back to Google CSS at any time.
The switch in three steps.
You book, give us access in Merchant Center, we switch you over. It usually takes about an hour.
Book
You book RocketFeed CSS and we start the setup right away.
Grant access
You grant us access in Google Merchant Center.
Switch-over approx. 1 hour
Once access is granted, the switch usually takes about an hour. Then your ads run through RocketFeed CSS.
One price. Every market.
RocketFeed CSS is a flat fee, regardless of your budget and the number of countries. Prices plus VAT.
RocketFeed CSS
plus VAT
- Quick setup
- All 21 countries included
- Merchant Center stays untouched
Frequently Asked Questions
Everything you need to know about Google CSS and RocketFeed CSS.
What is Google CSS and how does it work?
Google Comparison Shopping Services (CSS) are certified comparison portals. Following an EU Commission ruling, Google must allow equal access to shopping ads. Merchants advertising via a CSS like RocketFeed CSS benefit from a bidding advantage (often around 20%), as Google waives its margin for CSS partners.
Will my CPC definitely decrease with RocketFeed CSS?
While most customers see a 15–20% CPC reduction, results depend on competition, industry, and campaign structure. However, the bidding advantage is built into the system, making your bids more efficient in auctions.
How long does the switch to RocketFeed CSS take?
The technical switch in the Merchant Center usually takes 2–5 business days. There is no downtime for your ads.
Is switching risky for my account performance?
No. Since your campaign structure and history in Google Ads remain unchanged, there is no risk to your quality score. We have completed hundreds of migrations without performance loss.
Do I need to change my existing Google Ads campaigns?
No. Your campaigns continue running as usual. The only difference is the label “By Rocketfeed” instead of “By Google” under your shopping ads.
Can I switch back to Google Shopping at any time?
Yes, there are no technical restrictions or long-term commitments. We aim to convince you through performance—not contracts.
Get started with RocketFeed CSS.
More clicks for the same budget. Merchant Center and your campaigns stay as they are.
RocketFeed CSS is run by MISSION OM in Stuttgart.