Get more out of your shopping budget with ROCKETFEED CSS
Switch to our ROCKETFEED CSS and instantly save up to 20% on cost-per-click for your shopping campaigns.
Up to 20% CPC advantage through CSS bid benefits
Fast setup and guided migration within just a few hours
Personal expert support and continuous optimization
Effective bid value comparison
Savings Calculator
With this tool, you can quickly estimate how your monthly click costs could change if no commission is charged through a CSS. For simplicity, this example assumes a 20% saving compared to the standard.
CSS Savings Calculator
Savings = 20% of click costs − €19.90 CSS fee.
Monthly budget for Google Ads Shopping Ads
Google Ads spend / month
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Savings / month
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Benefits
Maximize your Google Shopping performance with a solution designed specifically for demanding e-commerce businesses.
Lower CPC
Reduce your cost per click through the CSS bidding advantage. Many customers achieve 15–20% savings with the same reach.
Easy Migration
Fast onboarding without interrupting your campaigns. Our team handles the technical migration in the Merchant Center.
Expert Support
Direct access to Google Shopping specialists who provide proactive recommendations on feed optimization and strategy.
All Countries Included
Support for all CSS-eligible markets across Europe. Scale your business internationally with ease.
Security & Compliance
GDPR-compliant data processing and a stable infrastructure. Your product data is safe with us.
No Commitment & Full Flexibility
No long-term contracts. We convince through performance and offer transparent, flexible pricing models.
How the Switch Works
Achieve lower CPCs and better shopping performance in just a few steps.
ROCKETFEED CSS
Monthly billing
19,90
€ / month
Fast setup
Cancel monthly
Includes all 21 available EU countries
Merchant Center remains untouched
ROCKETFEED CSS
Yearly billing
238,80
€ / year
Fast setup
Cancel monthly
Includes all 21 available EU countries
Merchant Center remains untouched
What is CSS?
CSS stands for Comparison Shopping Service. In many EU/EEA markets, shopping ads are delivered via a CSS—either Google CSS (default) or a provider like ROCKETFEED CSS.
A CSS is the “sender” of the shopping ad: your product data enters the auction through it, and your ads are served via it. Your Merchant Center, feed, and campaigns remain unchanged.
- Feed stays in the Merchant Center
- No frontend changes
- Switch can be reversed at any time
Merchant Center
Feed / Products
CSS
Google / Partner
Auction
Bid & Relevance
Ad
Shopping
In Europe, CSS partners exist because the EU Commission ruled in 2017 (Google Shopping case) that Google unfairly favored its own comparison service. As a result, the CSS program was introduced, allowing ads to be served via external comparison shopping services as well.
For you, this means: you can choose the sender of your shopping ads. Google CSS is the default, Rocketfeed Custom CSS is an alternative. Rocketfeed handles the switching process and supports the transition to ensure your setup runs smoothly and your bids are used efficiently in auctions.
More impact per budget
Often more visibility with the same budget—or the same visibility at lower costs (depending on your setup).
Clean switching process
Clear steps, checklist, and guidance—without unnecessary changes to your existing setup.
You stay in control
You manage Ads & Merchant Center—Rocketfeed provides the CSS setup as the foundation.
Everything you need to know about Google CSS and ROCKETFEED CSS.
Frequently Asked Questions
What is Google CSS and how does it work?
Google Comparison Shopping Services (CSS) are certified comparison portals. Following an EU Commission ruling, Google must allow equal access to shopping ads. Merchants advertising via a CSS like ROCKETFEED CSS benefit from a bidding advantage (often around 20%), as Google waives its margin for CSS partners.
Will my CPC definitely decrease with ROCKETFEED CSS?
While most customers see a 15–20% CPC reduction, results depend on competition, industry, and campaign structure. However, the bidding advantage is built into the system, making your bids more efficient in auctions.
How long does the switch to ROCKETFEED CSS take?
The technical switch in the Merchant Center usually takes 2–5 business days. There is no downtime for your ads.
Is switching risky for my account performance?
No. Since your campaign structure and history in Google Ads remain unchanged, there is no risk to your quality score. We have completed hundreds of migrations without performance loss.
Do I need to change my existing Google Ads campaigns?
No. Your campaigns continue running as usual. The only difference is the label “By Rocketfeed” instead of “By Google” under your shopping ads.
Can I switch back to Google Shopping at any time?
Yes, there are no technical restrictions or long-term commitments. We aim to convince you through performance—not contracts.