Take control of every field in your product feed.
RocketFeed analyses, optimises and syncs your product feed for Google Merchant Center — every field editable.
How it works
RocketFeed sits between your shop and Google Merchant Center. Your product data is cleaned up and optimised before it reaches Google — and what Google reports back (clicks, cost, disapprovals) steers the next round. A loop, not an export.
What happens to your feed
Three steps that run continuously: RocketFeed checks every product, you approve the fixes, Google Merchant Center gets the result — and the next round starts with fresh data.
Analysis
The dashboard shows the state of your feed in Google Merchant Center: how many products are serving, pending or disapproved — and the top findings behind it, with a count.
Optimisation
Select the products, fix the fields — by rule, with AI or by hand, hundreds at once. AI suggestions land in Review first and go live only after you approve them.
Sync
Every feed is connected to Google Merchant Center and synced on a schedule. Your changes reach Google automatically — no export, no upload.
Inside the workspace.
Every module works on the same feed, the same filters and the same product data — and every module is in every plan. Three of them, as they look in the app: Full-table editing is where you look at and change fields. The Labelizer writes custom labels by rule, so the work scales from ten products to ten thousand. The KPI overview shows how your products perform in Google Ads. Pick one to see it.
Full-table editing
Every field of your product feed in one table, editable in place. Open a product and switch to All fields: 155 fields in 16 sections, from title to return policy — with an explanation on every field.
- Edit in place: click a cell, change it, done. No export, no re-import.
- Bulk edit and AI edit for hundreds of products at once — by filter or selection.
- AI edits go to Review first. You approve them before anything reaches Google.
Labelizer
Custom labels by rule: performance, margin, return rate or stock. You set the rules in RocketFeed — and your Google Ads campaigns pick up the labels to steer budget.
- Rules on any field or metric: ROAS above 4, margin below 20 %, stock under 10.
- Labels update on their own as the numbers move. No manual lists to maintain.
- Five custom label slots per feed, each with its own rule set.
KPI overview
Clicks, cost, CTR, ROAS and conversions from Google Ads, pulled into your RocketFeed dashboard. You see which products carry the account and which ones burn budget — in the same tool you use to fix them.
- KPIs for the whole feed and per product, for the date range you pick.
- Sort and filter by any KPI: find zero-impression products or low-ROAS variants in seconds.
- Spot what moved after a change — and act on it in the same place.
We ship every week — not every quarter.
Small steps, no dates we cannot keep. What customers ask for moves up the list — so tell us what you need.
Pay for catalogue size. Not for features.
Four plans, tiered by products and feeds. Every feature is in every plan — the smallest included. Prices plus VAT.
Starter
equals €15,83 per month
- 100 products per feed
- 1 feed included
Basic
equals €32,50 per month
- 1.000 products per feed
- 2 feeds included
Growth
equals €40,83 per month
- 5.000 products per feed
- 3 feeds included
Scale
equals €57,50 per month
- 10.000 products per feed
- 5 feeds included
Enterprise
beyond 10.000 products per feed
- 10.000+ products per feed
- Feeds as you need
- Custom setups on request
Starter
€228 per year
- 100 products per feed
- 1 feed included
Basic
€468 per year
- 1.000 products per feed
- 2 feeds included
Growth
€588 per year
- 5.000 products per feed
- 3 feeds included
Scale
€828 per year
- 10.000 products per feed
- 5 feeds included
Enterprise
beyond 10.000 products per feed
- 10.000+ products per feed
- Feeds as you need
- Custom setups on request
- Every module, in every plan
- Multi-client, built in
- No sales call, book directly
- 14-day free trial
Manage several shops.
One login, all client accounts. You switch companies and every feed stays separate — core functionality, not an add-on, and in every plan.
Built for agencies
- One login for all your clients — switch companies in place, no separate accounts, no shared passwords.
- Feeds, rules and labels stay separate per company.
- Switch companies — the whole workspace follows.
Frequently asked questions
Short answers before you sign up. If something is missing, tell us — it goes straight to the backlog.
What is included in the free trial?
Every feature, for 14 days. You pick a plan and enter your payment details up front — nothing is charged before the trial ends, and you can cancel any time within it.
Which shop systems are supported?
Any shop that delivers a product feed. You enter the feed URL, RocketFeed fetches the data on a schedule. Shop plugins for Shopware and Shopify are on the roadmap.
How long does setup take?
Sign up, connect your feed, start optimising — all in one sitting. No sales call, no demo appointment.
How does the optimised feed get into Google Merchant Center?
You connect your Google Merchant Center account, and RocketFeed delivers the optimised feed on a schedule. Connect Google Ads as well to get all performance KPIs back into the tool.
What happens above 10,000 products?
Get in touch. We put together an Enterprise offer that fits your catalogue and setup.
Can I change plans?
Yes. You can switch plans every month — up or down — and book an extra feed whenever you need one. All in the company settings.
Is RocketFeed CSS included?
No. RocketFeed CSS is a separate service with its own price: we act as the Comparison Shopping Service for your Shopping ads. It runs independently of the feed-management plans and works without the app — you can book either one, or both.
Where is my data hosted?
In Europe. RocketFeed is hosted in Germany, the AI runs on servers in France. Your product data is processed and stored in the EU — and only leaves it when it is delivered to Google.
Start with your own feed.
Sign up, enter your feed URL, first analysis in the same session. No sales call.
RocketFeed is built by MISSION OM in Stuttgart.